UK SEO CONSULTANT
With more than 500 annual algorithm updates from Google, that makes SEO one of the most fast-paced and frustrating aspects of any business today – which is presumably why you have landed on this page?
Since 1999, I have been working with companies on their internet marketing strategies. Everything from Best Practice on page through to Technical SEO, Link Building and User Experience (UX).
Ethics & Mission Statement
The first difference you might notice when working with iNet SEO, is that I offer complete transparency with all work that is undertaken. All work is completely white-hat and complies wholly with Google’s Best Practice Guidelines.
I adopt a simple approach to Search Marketing with my sole aim being to help businesses flourish through best practice SEO techniques.
Be it new customer acquisition, penalty reversal, link building, back-link removal, auditing, user experience, keyword strategies or indeed any other search marketing aspects, you will find this met with the same level of professionalism time after time.
When a company decides they wish to hire me, they have more than 14 years of professional on-line marketing experience at their disposal.
Search Marketing Services
Below you will find the key service areas that I cover for clients.
You can find out more about any of these by calling 0203 507 1982 or by clicking on any of the links below.
Your keywords tell Search Engines and searchers what you do. Be as descriptive as possible, but don’t turn it into spam
A full website audit will allow us to see areas of your site that don’t work, and those that need work to correct issues
Linkbuilding has changed, and with it, link building techniques. Staying current (and ethical) will help avoid Google penalties
Google Panda will penalise sites based on poor links. Is this something that is holding your placements back? Time to Disavow
Content is still king. Make your content the very best it can be with a simple content overhaul, based on your business requirements
Does your site design let your conversion rate down? Do visitors leave before you want them to? Start finding out why
If your business has premises that people visit, or you service a particular location, you won’t want to miss these listings
Social Media can lead new traffic and sales to you daily and directly increase your revenue. Are you already on board
The on-line shop-front to your business. Does your website sell your product / service or let you down and lose visitors / sales
As an SEO consultant, what can you expect from me?
- Complete transparency from day 1
- Your business is my primary concern. I don’t go anywhere near unethical / black hat techniques
- Ability to pick up the phone and bounce ideas and concerns around
- Schedule Skype or face-to-face meetings
- None of this 9-5 nonsense! Weekends are work days too!
- Consistently at the cutting edge of algorithm pitfalls and testing
- Technical advice on development and website design
- Your own login to constantly track campaign keywords in Google
So far you have been here for 0 second. Did you not find the information you required, or still have questions?
This is one of the most important aspects of any search marketing campaign and is vital that you get right.
To understand why, put yourself in the shoes of Google for a moment. They wish to ensure that when someone searches for a particular product or service, that they can deliver the very best that is available.
If you sell hammers, you wouldn’t just say “We sell different kinds of hammers”, but you would want to say “We provide a wide range of hammers including claw hammers, ball pein, cross and straight pein, joiners mallets and power hammers”.
Correct use of keywords, synonyms and supporting related content, can help yield greater results.
Since the introduction of Google Panda, companies have been struggling to maintain search positions due what are now considered, unethical link practices. The problem with Google Panda, is that is penalises websites for what was once considered an ethical practice, but might now be deemed problematic.
Link building is so much more than just getting a spammy link on a blog page or being listed in thousands of directories. Practices like these are very much detrimental. You now need to consider factoring in citations & co-citations; mentions, local reviews, Wiki links, and so much more, but all the time avoiding practices that will see you penalised by Google Panda.
BACKLINK CLEANUP / BACKLINK DETOX
Over the years, there have been many different link building strategies that have seen varying levels of popularity, but since the introduction of Google Panda, this has meant that suddenly, websites are dropping from the search results.
Why did this happen? Google has lessened the benefit gained from these links and has targeted the likes of directories, link wheels, blog networks, blog commenting, keyword right anchor text and much more. The net result for most companies is ‘tidy up time’.
However, if you don’t have the tools and knowledge at your disposal, this can be an almost impossible task as you need to find each link and then determine how it should be categorised. Should it stay or go? How do you know what factors are important? How do you measure these factors?
With more than 90 successful backlink cleanups (Disavow’s), you are in safe hands when it comes to disassociating you from those websites that will be considered problematic.
One saying that has been banded about over the years, is that “Content is King”, and this is still true today. Google only want the very best of what the web has to offer, and they are exceptionally clever about how they find it.
Your content needs to be descriptive, but not so much so, that visitors take one look and go somewhere else. Keep it concise and only say as much as you need to in order to get the point across. There is a fine line between how much is too much, and how much isn’t enough, but there is no way to fully gauge this. Where do you stop? When looking at your content, I will take a number of factors into account and include areas of competition analysis to help me see what winners in your market are doing.
Each market and discipline is different. If you were writing a technical outline for a television, you might need to go into great detail about the picture, panel, power consumption, etc., as that is what’s required. If you are writing a description for a new claw hammer that you are selling, then you need only talk about the aspects people using one will be interested in reading, but they won’t want to know how its made; just how well it can do the job.
They say that the first bite of the cherry is with the eye. This is true of many circumstances, and especially so when someone visits your website.
Imagine you are landing your website for the first time. When you look at it, what do you see? Professionalism? A clean, uncluttered page? Everything laid out for ease of navigation? Descriptions well formed to describe the page and product? Key messages selling your service?
This is a very difficult task to perform yourself, and one of the reasons companies get in an external UX consultant. It is hard to be anything other than complimentary of your own website, but has testing been performed on this? Do you know how people browse your page? Do you know which messages they click on first? Does a visit turn into a sale? Are you missing out because of poor placement of a call-to-action?
Don’t let basic design elements reduce your chance of sales.
LOCAL SEARCH OPTIMISATION
Ever since Google launched local search results, business owners have tried to ensure they are ranked in the local results. The reason for this, is that, more often than not, local results come before organic ones.
This isn’t an issue for everyone and doesn’t always apply, but if you have a business that relies on local trade, you may wish to ensure you are geared to let Google know about it.
It is imperative for any business with a local presence to be a part of. Aside from the time to set this up, there are no on-going costs and it can be a huge aid to marketing your business.
SOCIAL MEDIA MARKETING (SMM)
Before we look at what Social Media can do for you, here are a few interesting facts…
- Social Media is now the number 1 activity on the web
- Every 2 seconds, new members join LinkedIn
- 93% of marketers use Social Media for business
- 4.2 billion people use their mobile device to access Social Media sites
- Every second, 8000 users like photos on Instagram
- There are more than 1.15 billion Facebook users Worldwide
- There are more than 500 million users on Google+
These are just a few examples of how widely Social Media is used. Billions of levels of activity every day, and you could be missing out on a gold-mine.
However, it isn’t as straight forward as simply creating a page or account; you have to know how to best engage with your target audience in order to get their attention. Remember, you are competing amongst millions of other page owners – what is going to make you stand out from the crowd?
Today, there are very few business who don’t have a website. Those that don’t tend to realise quickly, just how important they are.
Where do you start? Do you know of potential on-going costs and pitfalls? Did you know that some of these seemingly cheap services, tie you in to a site that you never fully own? As soon as you stop paying, they switch your site off, never to be seen again.
A website should be something you look forward to having built and not have any worries about nasty surprises lurking around the corner. Something built on a platform that is used by millions of other website owners around the world. Something that is easy to update if you wish to make changes or add details. Something that is Google-friendly and will aid you in your pursuit for reaching out to new customers.
Let us not forget that with the explosive growth of users browsing websites on their mobile devices, a website that is fully responsive and ready for this.
All websites that I design, are also SEO ready and Google friendly as soon as they go live. You can decide if you want a shop front where people can just view your product range; a site that explains what services you offer or a fully featured shop that will allow visitors to order online.
Whatever your requirements, contact me today to discuss them.
A website Audit predominantly allows you to see how your site is performing in the eyes of Google, but can uncover specific factors surrounding usability, navigation, duplication or penalties. This is often the first stepping stone to any SEO campaign.
An audit can be tailored to find particular issues or weaknesses and then allow for improvements to be made. Often, it is a Google penalty that will prompt the need for action, especially if you aren’t sure what might have caused the issues.
Findings are then set out against search marketing (SEO) best practices, and deductions made from there. If your website has issues, an Audit will uncover them.
To get in touch, please either use the contact form below, or call me on 0203 507 1982 Mon-Fri 9am to 6.30pm
If you wish to contact me via Skype, please add the username INETSEO
Registered Office: 145-157 St John Street, London, EC1V 4PW
Registered in the UK, No. 08477161 | VAT Reg. No. 159 4976 50